Pyroguard announces two appointments for its Middle East expansion

Pyroguard announces two appointments for its Middle East expansion

Pyroguard announced two major appointments for its fire safety company, hoping to expand in the Middle East.

The organisation stated that Lee Coates has become the new Export Business Development Director and Sherif Khalifa’s promotion to Technical Sales Manager.

Pyroguard creates toughened glass with thermal stability for sale in the UAE, Saudi Arabia, Kuwait, Lebanon and more.

Its range of fire safety glass solutions enables businesses and individuals to have peace of mind that their buildings will be safe from damage.

The company stated that Coates will head Pyroguard’s sales strategy and develop business across the Middle East by delivering a region-specific test and certification plan whilst Khalifa will be based in Dubai.

As reported by TradeArabia News Service, Steve Goodburn, Pyroguard’s Business Development Director, said: “I am delighted to welcome Lee and Sherif to the team and look forward to working with them to strengthen our presence in the Middle East.

“At Pyroguard, we are committed to supporting our customers and partners across the region and these latest appointments will play a key role in achieving this.

“This latest move also presents some great opportunities for collaboration with the wider svt team members, based in the Group office in Dubai, with a host of other passive fire protection manufacturers and suppliers – all helping us to provide customers a more comprehensive and robust offering.

“We’re proud to be able to offer a single source of supply for project support, through our technical team’s extensive knowledge and comprehensive library of certification.”