Advanced appoints Sasi Kumar to accelerate growth in the Middle East and Africa

Advanced appoints Sasi Kumar to accelerate growth in the Middle East and Africa

Fire protection solutions company Advanced has set its sights firmly on international sales by appointing Sasi Kumar to accelerate its growth in the Middle East and Africa.

Sasi was formerly at Advanced’s sister Halma company FFE Ltd. as Head of Sales for the Middle East, Africa, and the Asia Pacific. In this former role, he successfully grew their specialist beam and flame detector business.

Advanced is owned by FTSE 100 company Halma PLC – a global group of life-saving technology companies with a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.

In this new role, Sasi will support the expansion of Advanced’s existing customer base and help to develop new opportunities and support fire protection solutions within new markets. Attracted by Advanced’s brand strength in the UK and Europe, Sasi is keen to replicate the company’s position in those markets across his focus areas.

Discussing his new role, Sasi said: “I have admired Advanced for some time, the reputation of its products, and the way it has expanded into new areas and markets.”

“I am excited to now be able to play my part in taking the Advanced brand and the Axis range of products to an even wider range of customers and to extend my focus beyond fire detection to selling entire fire alarm systems.”

Speaking about the appointment, Pete Browitt, Managing Director at Advanced, said: “We have a clear, ambitious international strategy, and growth of our business in the Middle East and Africa is central to its success.

“We are extremely pleased to be able to welcome Sasi to the Advanced team. His knowledge of and passion for the fire industry, combined with his strong commercial acumen and customer focus will be a great asset to us as we widen Advanced’s global reach.”

Advanced equipment protects properties and their occupants around the world from single panel installations to large multi-site networks. Their portfolio includes installations at skyline-dominating landmarks, including The Shard and 22 Bishopsgate in London, and iconic international treasures such as Hagia Sophia in Istanbul, to vibrant transport hubs like the London Underground and Abu Dhabi Airport.

As a pioneer in the development and manufacture of intelligent fire systems, Advanced is committed to creating a safer future. The Advanced product portfolio includes complete fire detection systems, multi-protocol fire panels, extinguishing control, fire paging, false alarm management, and reduction solutions as well as emergency lighting.